Presentation given by Katey Deeny 3/25/12 at IA Summit 12 in New Orleans, Louisiana.See it on Scoop.it, via Designing design thinking driven operations
I?ve been reflecting on the history of marketing and my continuing struggle with the phrase Return On Investment (ROI) as it pertains to marketing. The world of marketing has changed.See it on Scoop.it, via Designing design thinking driven operations
Marketers in the US need to take note of the fact that more and more consumers are becoming less and less brand loyal.See it on Scoop.it, via Designing design thinking driven operations
Forrester says improved customer experience scores can generate millions in ...BtoB MagazineCompanies that improve their customer experience scores can gain millions of dollars in additional revenue, according to a report by Forrester Research.See it on Scoop.it, via Designing design thinking driven operations
Great column about customer delight - check out this guy's other blog artickles too!See it on Scoop.it, via Designing design thinking driven operations
Stephen Anderson: If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information.See it on Scoop.it, via Designing design thinking driven operations
A collectively built toolbox of service design-related methods, tools and tricks ? gathered during Service Design Drinks in Berlin on March 21 by all participants.See it on Scoop.it, via Designing design thinking driven operations
When the President Leans on Customer Feedback The executive leading the turnaround of Seattle's Best Coffee (a Star (#Article - Is Customer Feedback Just a Middle Management Initiative?See it on Scoop.it, via Designing design thinking driven operations
Latest BDI News: read about Design the New Business, a documentary on how Industrial Design shapes business thinking: http://t.co/VhCo3cLL...See it on Scoop.it, via Designing design thinking driven operations
Five years ago, I was sitting in a college lecture when I heard a frustrating stat: 80% of seats in cars are unoccupied during travel. Even today, the U.S. sees 2.3 billion long-distance car trips a year running at only 20% efficiency.See it on Scoop.it, via Designing design thinking driven operations
Progress is good, but we need to make sure that we're progressing in the right direction. Our fundamental skills and the craft of design have started to take a back seat. Using the right tools and techniques is certainly an important part of design.See it on Scoop.it, via Designing design thinking driven operations
In looking at enhancing our customer experience we never have to lose sight of the fact that the customer is King. In today?s very competitive market place it?s those businesses that put themse...See it on Scoop.it, via Designing design thinking driven operations
The market for mobile information technology will grow sharply in the next few years as employers increasingly embrace both "at home" telework solutions and the use of other remote access capabilities, including smartphones and tablets.See it on Scoop.it, via Designing design thinking driven operations
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. Brian Solis' report for the Altimeter group drills into it to help you understand what's important . . .See it on Scoop.it, via Designing design thinking driven operations
See it on Scoop.it, via Designing design thinking driven operations
Five things I've learned: Operating in a new customer landscapeCIO MagazineIn recent years, I've seen a shift away from system-driven customer interaction to an increased focus on the customer experience.See it on Scoop.it, via Designing design thinking driven operations
Source: http://serve4impact.com/2012/03/27/top-10-customer-service-trends-for-2012-business-2-community/
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